2023 Charlotte Addy Awards
Crafted had the opportunity to create a look-and-feel based off of 2023 Addy’s concept “roots”. From that we created an original introduction video, and compiled the entire run-of-show for the event.
Concept:
Using the theme of “roots” our concept speaks to the strength of the Charlotte creative community and how local individuals create a network (roots). Those roots branch out to create a wider, stronger community, In order to visualize that, literal roots become and morph into the streets and map of the Greater Charlotte area.
Art direction includes:
Video
Skills:
Concepting
Storyboarding
Illustration
Art Direction
Editing feedback
Credits:
John Howard, Creative Director
Leo Munday, Video Editor
Music: Hot Sake
VO: Groundcrew