2023 Charlotte Addy Awards

Crafted had the opportunity to create a look-and-feel based off of 2023 Addy’s concept “roots”. From that we created an original introduction video, and compiled the entire run-of-show for the event.

Concept:

Using the theme of “roots” our concept speaks to the strength of the Charlotte creative community and how local individuals create a network (roots). Those roots branch out to create a wider, stronger community, In order to visualize that, literal roots become and morph into the streets and map of the Greater Charlotte area.