Okuma ROI Campaign & Calculator Tool
We were asked to create a campaign around return on investment. Okuma’s quality machines provide great value over time and this campaign highlights that using pithy headlines, striking visuals, and an interactive calculator tool to determine your profit over time when choosing Okuma.
Skills:
Art direction
Print design
UI/UX design
Credits:
John Howard, Creative Director
Leo Munday, DP & Video editor
Maddie Kiebel, mobile UX designer collaborator
Landing page, Facebook ads, and a selection of web banners that were a part of the 6-month long campaign.
ROI Calculator Tutorial Video
Walkthrough video to help customers understand and use the ROI calculator tool developed as part of the ROI campaign.