Sarah Bee Talent

I developed a logo for Sarah Bee Talent using bee imagery and iconography and allowed for flexibility for future sub brands to be incorporated within the logo. Client wanted the logo to be identifiable and usable at small sizes and in 1-color printing.

Final Concept

Final logo utilizes the idea of a hive. This works well as it speaks to a group of things which can be adapted as Sarah Bee Talent expands, it allows the “Bee” in the name to stand on its own, and the way it is laid out, creates an S shape within the hive.